Project Overview
Project Overview
Year
/ 2023-2025
Industry
Aviation
Scope of work
/ Web Responsive / End-to-End Product Redesign
Year
/ 2023-2025
Industry
Aviation
Scope of work
/ Web Responsive / End-to-End Product Redesign
Challenge
Challenge
Research
APP AUDIT & HEURISTIC EVALUATION
I collaborated with the team to audit and evaluate the THAI Airways app, organizing findings into seven categories. By visually grouping color-coded feedback, we identified recurring trends and prioritized issues such as notice readability and booking widget usability, which informed sprint planning and reinforced our client recommendations.
Research
APP AUDIT & HEURISTIC EVALUATION
I collaborated with the team to audit and evaluate the THAI Airways app, organizing findings into seven categories. By visually grouping color-coded feedback, we identified recurring trends and prioritized issues such as notice readability and booking widget usability, which informed sprint planning and reinforced our client recommendations.
Research
Competitor & Market Trend RESEARCH
I supported a competitive analysis of both direct and experience-led airline platforms, focusing on key touchpoints such as the homepage and booking flow. Comparing these with the existing Thai Airways application revealed clear gaps, including the absence of a destination section, a feature consistently present across competitors and critical for early trip inspiration and discovery.
Research
Competitor & Market Trend RESEARCH
I supported a competitive analysis of both direct and experience-led airline platforms, focusing on key touchpoints such as the homepage and booking flow. Comparing these with the existing Thai Airways application revealed clear gaps, including the absence of a destination section, a feature consistently present across competitors and critical for early trip inspiration and discovery.
Design Solutions
Design Solutions
APPLICATION REVAMP
One of the main design solutions was revamping the Thai Airways app with a modern, consistent look while also improving key features such as My Trips, Book Flight, Flight Status, and the Home page, all accessible through the bottom navigation.
Design Solutions
Design Solutions
APPLICATION REVAMP
One of the main design solutions was revamping the Thai Airways app with a modern, consistent look while also improving key features such as My Trips, Book Flight, Flight Status, and the Home page, all accessible through the bottom navigation.
Design Solutions
REDEEM ON THE GO!
A streamlined interface lets users redeem flight tickets with loyalty miles in just a few taps. Simple, clear visuals transform a previously complex process into a smooth, mobile-friendly experience.
1
Toggle on Redeem Miles
A simple toggle switch was added above the booking widget to activate the miles redemption feature.
2
Select your Flight(s) and Seat(s)
Users select their preferred flight and seat type, with the required miles displayed clearly. If they wish to compare options, alternative dates can be easily selected to review and compare mile rates.
3
Review Passenger(s)
Users can select which passenger(s) to redeem miles for, with the list displayed through the airline’s Royal Orchid membership nominee system.
4
Review Booking Information
Before proceeding to payment, users will review all crucial booking details. Information is compartmentalized for quick scanning, with the option to expand and view more in-depth details if desired.
5
Make Payment
Opens the 2C2P Payment Gate.
6
Completed!
Automated email will be sent to the user’s registered email with the site as well as providing a summary of the booking and CTA to download the itinerary.
1
Toggle on Redeem Miles
A simple toggle switch was added above the booking widget to activate the miles redemption feature.
2
Select your Flight(s) and Seat(s)
Users select their preferred flight and seat type, with the required miles displayed clearly. If they wish to compare options, alternative dates can be easily selected to review and compare mile rates.
3
Review Passenger(s)
Users can select which passenger(s) to redeem miles for, with the list displayed through the airline’s Royal Orchid membership nominee system.
4
Review Booking Information
Before proceeding to payment, users will review all crucial booking details. Information is compartmentalized for quick scanning, with the option to expand and view more in-depth details if desired.
5
Make Payment
Opens the 2C2P Payment Gate.
6
Completed!
Automated email will be sent to the user’s registered email with the site as well as providing a summary of the booking and CTA to download the itinerary.
1
Toggle on Redeem Miles
A simple toggle switch was added above the booking widget to activate the miles redemption feature.
2
Select your Flight(s) and Seat(s)
Users select their preferred flight and seat type, with the required miles displayed clearly. If they wish to compare options, alternative dates can be easily selected to review and compare mile rates.
3
Review Passenger(s)
Users can select which passenger(s) to redeem miles for, with the list displayed through the airline’s Royal Orchid membership nominee system.
4
Review Booking Information
Before proceeding to payment, users will review all crucial booking details. Information is compartmentalized for quick scanning, with the option to expand and view more in-depth details if desired.
5
Make Payment
Opens the 2C2P Payment Gate.
6
Completed!
Automated email will be sent to the user’s registered email with the site as well as providing a summary of the booking and CTA to download the itinerary.
Design Solutions
LOYALTY-DRIVEN DESIGN FEATURES
By providing exclusive privileges, personalized strategies, and diverse reward redemption options, the app keeps members engaged and strengthens long-term loyalty to the brand.
Design Solutions
LOYALTY-DRIVEN DESIGN FEATURES
By providing exclusive privileges, personalized strategies, and diverse reward redemption options, the app keeps members engaged and strengthens long-term loyalty to the brand.
A dedicated section on the app’s homepage highlights ‘Royal Orchid Plus’ promotions, showcasing Thai Airways’ membership exclusive benefits.
The ‘Award Finder’ feature lets users easily explore available award options, showing which rewards can be redeemed based on their input.
Design Solutions
Wearable Travel Support
The addition of a smartwatch interface provides users with convenient, on-the-go access to flight updates and information directly from their wrist, complementing key touchpoint in their journey such as the pre-boarding stage.
Design Solutions
Design Solutions
Wearable Travel Support
The addition of a smartwatch interface provides users with convenient, on-the-go access to flight updates and information directly from their wrist, complementing key touchpoint in their journey such as the pre-boarding stage.
Design Solutions
Stay Updated with Real-Time ChangeS
Interface delivers real-time flight status alerts and incorporates intuitive, easy-to-read graphics for baggage tracking, ensuring users stay informed about delays, gate changes, and baggage location throughout their journey.
Design Solutions
Design Solutions
Stay Updated with Real-Time ChangeS
Interface delivers real-time flight status alerts and incorporates intuitive, easy-to-read graphics for baggage tracking, ensuring users stay informed about delays, gate changes, and baggage location throughout their journey.
